I recently read an article “Robots Ate My Road
Trip” in my July Automobile magazine. In
the article David Brancaccio wrote about how he traveled across the United
States without dealing with a human, and described the various types of robots that
helped him.
Reading this article stirred some thoughts
about some shops I have walked into where the humans have become robotic. You have seen them, they hand you a
clipboard, tell you to have a seat, fill out the form and somebody will be
right with you. Am I right!?!
What a perfect time to start the selling
process that some are missing allowing the greeting to become routine…robotic if
you will. What about filling out the
form for the customer, engaging them in some conversation…learning about them! What
would the customer think about your business then? Spending some time with the customer at the
beginning of the process, gathering information about them and their vehicle
will pay great dividends during the closing process. Providing the information you gathered to the
estimator will help with that process move towards a sale as the customer
becomes a friend and not just another
person walking through the door.
Go look and see what you have, robots or
people.