Communicating with the customer

There are some simple things you can talk to the customer about to establish a bond, to create a relationship by adding the human element to your service. A customer might be more worried that one of the aftermarket wheels were scratched more than the fact his right front fender is torn off. They could be special wheels. They could have been a gift or discontinued. The time you take to discuss a customer's concern about  wheels or other concerns could mean the difference between the customer having a great experience or a bad one. What about the customer that has never been in an accident before, do you treat them different?  Unless you talk and listen to the customer, become more than an order taker, you might not know what the customer's real need is – the need you must address to satisfy them completely.

JSE Consulting is working today to change the habits of yesterday to make the collision industry better tomorrow